Verona, Italy, is the only place where you can meet almost all the key players in the passenger bus and coach transport business from Italy and other Mediterranean countries. The last edition of the show attracted almost 14,000 professional visitors, over 60% of whom were the owners, legal representatives, directors or managers of urban, scheduled and long distance transport companies. The rest of the visitors were made up of head of authorities and associations, civil servants, those in the tourist trade (hoteliers, travel agencies, etc.), import and export business owners, traders, retailers and manufacturers.
Bus & Bus Business is almost exclusively restricted to those people in the trade, arousing a great deal of interest and motivation amongst its visitors. In fact, many of its visitors are “decision makers” who can make important purchase decisions during their visit, while others take advantage of their time at the show to gain the information needed to make a later purchase.
Bus & Bus Business is therefore an invaluable and extremely important showcase for all those in Southern Europe who are seeking to create business contacts with their clients, or wish to refresh or strengthen existing contacts.